3×24 hrs Livestream ESOT 2019
Get more subscribers to the ESOT educational platform
For the third time we brought our entire team to the ESOT congress, a large congress for transplant professionals. This year we achieved more than ever, with camera teams in 3 large rooms, a studio show with interviews and reports by Gerrit Heijkoop and lots of interaction with hubs in China and California.
On top of that, something unique in the congress world: a 24 hr continuous livestream from the beginning till the end of the 4-day congress. With our central media server we could record sessions in different rooms simultaneously and immediately prepare for broadcast at a later time. The order of re-broadcast was well-planned: No matter what time zone you were in you always had access to all important sessions of that day.
The goal of this livestrean was to generate attention for the ESOT’s educational platform ESOT transplant Live – and that worked. In a few days’ time the number of paying members grew with 20%, also thanks to industry sponsors who purchased group memberships for their relations.
It has been fantastic working with you, I only received congratulations on the quality of the streaming and the functioning of the hubs. I hope there will be soon a chance to work together again.
Luca Segantini, CEO ESOT
Client: European Society for Organ Transplantation (ESOT)
Location: Bella Center, Copenhagen
Products:
24hr/day Live online TV broadcast on our own streaming platform
Youtube Livestream
Facebook Livestream
Programme design
Host and Interviewer Gerrit Heijkoop
Online hubs in China and California
Marketing support
Studio design
Online Video & Vlogs
Partners:
Tames Media
Oakfield Media
Geocast Media
Budget:
€ 80.000 – € 140.000
Impact: 20% increase in paying members for the educational platform ESOT Transplant Live, 4 sponsored hubs in China, 2-way session Stanford – Copenhagen. Some numbers: >30 hrs of recorded ESOT sessions, 7.5 hrs sponsored events, 3 hrs of studio shows. On our own platform we were live for 72 hours without any interruptions, at the same time we streamed +/- 6 hours on Facebook and 7 hours on Youtube.
