Amsterdam Drone week student reporting team
RAI Amsterdam used a team of Student Social Media Reporters to deliver professional-grade reporting about the Amsterdam Drone Week.
Studenten make the Drone Week take off online
RAI Amsterdam is not only a great venue for event organizers; They also create and organise a number of their own events. The newest is the Amsterdam Drone Week. Why drones? A lot will change in the coming years: the self-flying drones are coming! To make the event grow, the RAI deployed a team of students accompanied by our professionals to report live on Twitter, Facebook and the new @AmsterdamDroneWeek Instagram account. Coached by our professional editor and video editor, a team of enthusiastic students went into the halls and the floor for 2 days to Twitter, create Instagram posts and to record interviews with visitors, speakers and sponsors of # ADW19, with their mobile telephone as the only tool. With overwhelming results: Trending topic, reached 800,000 unique people and a flying start for the new Instagram account.
Working with students has many advantages: The students get free access to the latest knowledge in their field, the client has a fresh, young team at the event and because we work with a large team we can be present in several places at the same time.
Client: RAI Amsterdam
Location: RAI Amsterdam
Products:
Social Media & Marketing
Speakers & Trainers
Social Media Reporters
Online Video & Vlogs
Partners:
Oliver de Leeuw – Nameshapers & EventReporters
Monique Pals – Pals Productions
Femke Vrij – Vrijgevig
Budget:
€ 7,000 – € 15,000
Impact: 1,800,000 potential impressions with the hashtag #ADW19, 780,000 potential reached unique persons on Twitter, The videos have been watched over 5,000 times, in 2 days from 0 to 940 interactions on Instagram
