We went all the way for Victam: social media before, online video production, Facebook live and social media during, and an aftermovie directly after the event. Victam Asia is Asia’s leading event for for the animal feed, pet food and aqua feed industries and visitors and exhibitors from all over the world come to Victam Asia to keep abreast of the latest developments in their discipline. In order to show Victam’s innovative power to the world we flew in with a team of 8: In 3 days, Gerrit Heijkoop interviewed numerous experts, exhibitors and visitors in our studio, we made a number of reports from the exhibition floor and a daily live show on Facebook about the latest developments at Victam Asia. Furthermore, Gerdie Schreuders was our Social Media reporter and this aftermovie was online at the closing of the exhibition.